New Name. Same Values.

A New Chapter: Richmind WA

For over 50 years, we’ve made a name for ourselves as a respected leader in mental health and wellbeing services for Western Australians. We have a rich and storied history, an impressive footprint, and an unwavering commitment to mental health recovery.

It’s a journey we’re incredibly proud of – and one we’re excited to continue shaping into the future.

New Look. Same values.

While our vision and values remain as strong as ever, we felt that our previous name of Richmond Wellbeing no longer quite captured who we were and what we stood for.

Our new name of Richmind WA reflects our unwavering commitment to supporting and empowering WA’s mental health community. It embodies the passion and dedication of our team, and captures the positive shift in community attitudes towards mental wellbeing.

Changing our name also supports our goals to lead in transformative services, bridge gaps, influence lasting system change, and create a resilient future. It inspires us to explore new possibilities and forge a future that truly represents what we stand for.

Whether we’re supporting you to live independently, providing community-based outreach services to strengthen connections, or providing a safe and supportive environment to help you find your feet, we’re ready to make a difference and live our brand truth.

Introducing Richmind WA

We listen deeply, see people as the individuals they are and support them to discover the courage they have to shape their own lives.

At Richmind WA, we shape the future of mental wellbeing services and support mental wellbeing and recovery through the expertise, courage and passion of our people.

Our refreshed identity is shaped by the colours found in our vibrant Western Australian landscape and flora. This trauma-informed colour palette inspires a deeper connection to nature and self.

Biophilic and trauma-informed colour and design theory

Our new visual identity incorporates biophilic design that promotes mental health recovery through the use of the colours and organic shapes found in the natural environment around us.

The journey to recovery is not linear

We understand everyone’s recovery journey is different. It’s not a straight line, but one filled with twists and turns along the path. Our new Journey Lines help to illustrate this, while reinforcing our dedication to supporting people at every step of the way.

Alongside these Journey Lines is our Butterjac, a combination of a butterfly and a jumping jack. With its energy and positivity, the Butterjac further represents forward moving and upward journey towards recovery.

Butterjac Journey
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